Welcome to RedRaccoon Communication is our area of expertise
We have the agility that large and long-established agencies often lack. Our work is based on quality b we assess the situation, draw conclusions, propose solutions, make decisions and turn them into action. But we do not limit ourselves purely to efforts in the field of PR, marketing or advertising. Out of the spectrum of all communication areas, we select those tools that, in the case of a certain project/campaign, have the greatest potential to achieve the client's goal.
We originate from technology, we understand it perfectly and we simply like it. We talk about technologies in a straightforward, easy-to-understand way. We know how to present them not only to geeks.
Pop culture is a crucial part of communication. Jokes, metaphors, advertisements refer to it. It affects the language we speak. At RedRaccoon, we use pop culture contexts to reach the mainstream with our communication. We readily reach for out-of-the-box combinations of pop culture and business b and yield surprisingly good results.
It all starts with understanding the needs of the business. Business is at the heart of any communication, and delivering measurable results for the business is key. We can communicate B2B effectively and avoid cookie-cutter solutions. We design campaigns that support sales.
It is the foundation of all our efforts. We base our cooperation with clients, colleagues and subcontractors on it. When designing campaigns, we think about the needs, problems and expectations of our target groups, because we know that at the end of all communication efforts is a human being.
A connection to new technologies in the brief? We will make good use of it. We know how to juggle communication contexts where technology plays an important part and talk about intricate topics in simple terms.
We know how to bring a product or service to market. We have the capacity to ensure the brand stays in touch with consumers. We extract added value from out-of-the-box combinations so that they support sales.
Business clients play by their own rules. But they, too, are changing and increasingly need a fresh and bolder look at communication. We can stick to effective patterns, or we can break business convention as long as it brings the desired results.
Streaming, music, films, TV series, games, toys b each of these is fighting a fierce battle for our free time. Today's demanding consumers don't make things any easier either. All the more so given that most live in a time crunch. We are eager to take on the challenge of capturing their attention.
Looking for a partner to help you with your game launch? Perhaps you want to go beyond the realm of gamers and reach mainstream audience? Or do you want your brand, so far staying away from gaming, to start talking to gamers? We had campaigns in all of these scenarios.
Services
I have been professionally involved in the communications and marketing industry for 20 years. I have worked for companies in the new technology, industry and education sectors, both as a communications agency and on the client side. This gives me a two-way perspective of the challenges and expectations.
In recent years, I have focused on managing project teams implementing B2B communication efforts on the Polish and CEE markets, mainly for multinational corporations (e.g. SAP, Intel, Microsoft, Dell Technologies, Standard Chartered, Google Cloud, Nokia, Trend Micro).
When working with clients, I was responsible for the quality of the teams' work, mindful of the importance of taking a fresh look at projects and considering the current social and economic situation. I am looking for new communication opportunities, uncharted paths and niches that can deliver top results for clients. I strive to take a holistic view of my clients' business, understanding that effective communication must drive business value. And that our clients have clients too.
When I am not working, I split my time between BuEka and Lola (two Miniature Bull Terriers) and the cinema. I like to pick out film insights and use them in my daily work; it's an infinite and underrated wealth of inspiration for me.
For more info, see my LinkedIn.
I have been involved in the communication and marketing of products and services in the new technology, gaming and esports industries for more than 13 years. I worked for Poland's largest integrated communications agencies, where I managed teams delivering projects for technology and gaming giants (Intel, Microsoft, ASUS, Huawei, LG, Electronic Arts, Blizzard Entertainment, Spotify, Canal+, ESL).
I have developed and implemented launch strategies for IT products and services (B2C and B2B), video games and entertainment tools (movie and music streaming). I have experience in media work, expert communication, content marketing and influencer collaboration. I can manage integrated campaigns and combine the work of PR, social media, digital and marketing teams.
In my spare time, I love to prove to people that playing video games is awesome entertainment. And I do this both in word (I can give you a crazy number of arguments to support this claim, bear with me!) and in deed (I play on PC, PS5 and Switch). I'm also a collector of vinyl records with game music, and I binge read books on the history of games (luckily, they are on the rise these days).
Want to find out more about what I've been up to? Check out my LinkedIn.
I have been involved in the communication and marketing of products and services in the new technology, gaming and esports industries for more than 13 years. I worked for Poland's largest integrated communications agencies, where I managed teams delivering projects for technology and gaming giants (Intel, Microsoft, ASUS, Huawei, LG, Electronic Arts, Blizzard Entertainment, Spotify, Canal+, ESL).
I have developed and implemented launch strategies for IT products and services (B2C and B2B), video games and entertainment tools (movie and music streaming). I have experience in media work, expert communication, content marketing and influencer collaboration. I can manage integrated campaigns and combine the work of PR, social media, digital and marketing teams.
In my spare time, I love to prove to people that playing video games is awesome entertainment. And I do this both in word (I can give you a crazy number of arguments to support this claim, bear with me!) and in deed (I play on PC, PS5 and Switch). I'm also a collector of vinyl records with game music, and I binge read books on the history of games (luckily, they are on the rise these days).
Want to find out more about what I've been up to? Check out my LinkedIn.